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Stories from the field

News, tips and stories from the Optifarm team and our producers.

  • • 3 minute read

    URBIFOOD: Smart Urban Food Logistics Integrated into the AURORAL Ecosystem

    As part of the AURORAL ecosystem, the URBIFOOD project merges smart delivery solutions with a cutting-edge digital marketplace to enhance efficiency and sustainability in urban food distribution. By streamlining connections between local producers and urban consumers, reducing waste through shorter supply chains, and employing eco-friendly transportation and refrigerated lockers, URBIFOOD ensures fresh, accessible, and eco-conscious choices. Leveraging AURORAL’s Middleware for real-time data exchange, the project optimizes inventory management and delivery routes, while data-driven insights empower authorities and communities to support sustainable policies and foster digital growth. This forward-looking synergy offers a robust, future-proof platform that strengthens economic development, bridges rural-urban connectivity, and paves the way for smarter, healthier European food systems.

  • • 2 minute read

    Invite a Friend and Enjoy the Benefits with the Optifarm Smart App! 🌱

    The Invite a Friend campaign with the Optifarm Smart app connects local farmers and consumers while promoting sustainable self-sufficiency. Existing users can invite new friends, who receive a €5 coupon on their first order, while the referrer also earns a €5 coupon for their next purchase. The campaign, organized in collaboration with the RAGOR Development Agency under the Local Self-Sufficiency project, supports local food production and raises awareness about sustainable living. Join today and support your local community! 🌱

  • • 5 minute read

    Radolška Tržnica With Optifarm

    The local market is now online! After a long time, we combined the pleasant with the useful and at the entertainment program on Saturday, June 4, 2022. We have spent a lovely time at the Radolška tržnica that took place in the old town.

  • • 3 minute read

    OptifarmSMART: Should I choose a group or single offerings?

    In our mobile application Optifarm SMART, we have separated the offerings of fresh local products into group and single, so that your user experience will be even easier and faster. Read more in the blog.

  • • 1 minute read

    Optifarm Smart is Expanding Home Delivery Area

    We have expanded existing home delivery area in the Optifarm Smart mobile app. Delivery is executed with partnership with local shop 18sedem3 from Radovljica and covers area from Kranjska Gora to Ljubljana. You can see delivery timetable and supported post codes on the attached map.

  • • 2 minute read

    Optifarm at Dubai Expo 2020

    In November 2021, Digital Center of Slovenia organized the month of digitalization, where Optifarm was selected as one of the five most innovative Slovenian companies to be presented at Dubai Expo 2020. We became the winners of the month of »Smart cities and Communities«. The award was a business trip to Dubai Expo 2020, an exhibition featuring more than 190 countries and major international organizations.

  • • 5 minute read

    Honey and Bees

    On Thursday, on the 16th of April 2020, we signed a letter of intent with the Slovenian Beekeepers Association (ČZS). We are very pleased that ČZS recognized the value of collaboration with help of the digital platform and the importance of digital transformation for short food supply chains.

  • • 1 minute read

    Proof of Concept: 18sedem3

    Optifarm has come to an agreement with a local store 18sedem3, located in Radovljica, Slovenia. Optifarm platform is now responsible for store logistic management services. The store 18sedem3 holds and sells products from more than 50 local food providers and insures local products for more than 100 public institutions.

  • • 1 minute read

    Module for Logistic Management

    Module for logistic management was successfully added to the Optifarm platform.

  • • 1 minute read

    Optifarm B2C Mobile App

    As part of the path to achieving the goal of inter-connectivity, Optifarm is building a modern B2C mobile app, where customers will be able to buy products from local stores directly from their phones.