• 5 minute read

Radolška Tržnica With Optifarm

By Team Optifarm

The local market is now online!

After a long time, we combined the pleasant with the useful and at the entertainment program on Saturday, June 4, 2022. We have spent a lovely time at the Radolška tržnica that took place in the old town.

Interesting presentations, numerous awards and instrumental musical highlights. It was nice to meet after all this time, chat and buy great local products from local growers.

A few words of welcome were given to the event by the director of RAGOR Eva Štravs Podlogar, who also spoke about RAGOR itself. The municipalities of Zgornje Gorenjske recognized the importance of integration and gathered development projects of the partnership of the municipalities of Bohinj, Jesenice, Kranjska Gora, Radovljica and Žirovnica. Zgornja Gorenjska Development Office operates in the fields of entrepreneurship, human resources development, tourism, rural, agricultural and the environment.

While Eva Štravs Podlogar had a speech, visitors were already buying their favorite products. They made their purchase among many providers such as:


1. Pr'Obvak Farm (with juices, syrups, teas, magic powder and delicious chokeberry jams)

2. Pr'Klemenak farm (with first-class and delicious cheese from the milk of grazing cows.

2. Honey gifts (which smell of the freshness of the forest, orchard and meadow)

4. Organic farm pr'Lenčk (with organic milk, cheese, cottage cheese, yogurt and organic potatoes)

5. Pr'Kocjanc farm (producing home-made cottage cheese, yoghurts, whey, milk, home-made biscuits and home-made noodles)

6. Marija Žvan (who bakes bread and cooks yummy jams, also eggs from her farm were available)

7. Gostišče Draga (Dishes stored in jars. All dishes prepared without preservatives and flavor enhancers and from local ingredients).

I WASN'T ON THE MARKET, WHAT NOW?

Nevermind! Pleasant socializing, it is true that you may have missed it this time, but the same is certainly not true when it comes to the opportunity to buy excellent home-made products!

Our team has designed a smart app for you!

This means that you will now choose your products and place your order from the comfort of your home just by doing click-click-click.

OPTIFARM SMART is the name of the application that you enter into your phone - more precisely in the Google Play Store or Apple store.

According to the locals, it is about the fact that we managed to bring everyone closer and simplify the purchase of quality domestic products. No more searching, inquiring and wasting time. We gathered local providers in one place, briefly presented them in the application and, of course, published their products and prices.

SUPER, ONLINE MARKET, HOW DO I WALK THROUGH?

When you are in the OPTIFARM SMART application, you will notice two types of offers: COMBINED and INDEPENDENT (ZDRUŽENE in SAMOSTOJNE).

Let’s take a brief look at what separates these two offerings.

- UNITED offers you a set of products from various gathered local providers together.

- INDEPENDENT, however, represent each individual provider and its products separately.

WHEN DO I CHOOSE THE RIGHT TYPE OF OFFER?

· Select the COMBINED OFFER when you want to place an order for products from different local providers.

· Choose an INDEPENDENT OFFER when you want to order products from only one farmer or local provider.

SELF-CARE IS IMPORTANT FOR ALL OF US

An important part of self-sufficiency is certainly the production of food at home, in gardens and fields. Domestic (organic) food is significantly healthier and its production has less negative impact on our environment.

The importance of self-sufficiency became apparent during the COVID-19 epidemic, the consequences of which are likely to be seen in the future. Self-care relieves the family budget, strengthens mental and physical health and cares for the environment. By supporting local food production, we maintain jobs and enable rural development. Last but not least, locally grown food gives the country nutritional independence.

One of the areas of local self-sufficiency is also the establishment of marketing channels for the sale of local food, the inclusion of growers in digital sales channels, which includes the inclusion in our excellent design system Optifarm Smart.

SPECIAL THANKS TO RADOVLJICA TOURISM

Special thanks also go to Turizm Radovljica, that OPTIFARM TEAM also joined the event Radolška tržnica. In this way, they help us all in the preservation and importance of local self-sufficiency in the Municipality of Radovljica and beyond. It is difficult to imagine all of the above without their help: shopping for products and broadening horizons in general, cooperation and support.

We kindly invite you, dear readers, to support local growers, provide your family with the highest quality products and order your favorite products easily and comfortably via the smart app on your phones - OPTIFARM SMART.


Katjuša Bundalo from Mojstrana and Sonja Potočnik from Radovljica, both on the transverse flute, took care of the music.

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